5 House Selling Mistakes to Avoid in Chester | SOLM Property
5 House Selling Mistakes to Avoid in Chester | SOLM Property
Selling your home is one of the most important financial decisions you’ll make, and even small missteps can make a big difference to the final outcome. Whether you’re preparing to sell a townhouse in Chester, a countryside retreat in Cheshire, or a family home on The Wirral, avoiding common mistakes can help you achieve a faster and more profitable sale.
At SOLM Property, we help clients every day to prepare their homes for the market and navigate the selling process confidently. Here are five key house selling mistakes in Chester you’ll want to avoid.
1. Overpricing Your Property
One of the most common mistakes sellers make is setting an unrealistic asking price. While it’s natural to want the best possible return, pricing too high can turn away serious buyers and cause your property to sit on the market longer than necessary.
At SOLM Property, we use local market data, buyer demand insights, and professional valuation experience to recommend a fair, competitive price that attracts interest quickly and positions you for a strong sale. If you’re curious about what your home is worth, you can get started with our free property valuation tool today.
2. Neglecting Presentation and Staging
First impressions count — and presentation can make or break a sale. Poor lighting, cluttered spaces, or dated décor can make it harder for buyers to picture themselves living in your home.
Simple changes such as fresh paint, tidy gardens, and minimal staging can have a huge impact. In Chester, where period homes and modern properties alike are in high demand, professionally presented homes consistently sell faster and at higher prices.
For inspiration on how to get your home ready, read our blog Prepare to Impress: Getting Your House Ready to Sell in Chester | SOLM Property
3. Using the Wrong Estate Agent
Not all estate agents are created equal. Choosing the wrong one can lead to poor communication, limited marketing exposure, and missed opportunities with qualified buyers.
The right agent should know your local market inside out, understand your goals, and provide honest feedback throughout the process. At SOLM Property, we specialise in bespoke, customer-focused property sales across Chester, Cheshire, and North Wales — combining personal service with high-quality marketing that gets results.
You can learn more about our approach in Why Choose a Bespoke Estate Agent in Chester.
4. Ignoring Professional Photography
Your photos are the first thing potential buyers see online — and often the deciding factor in whether they book a viewing. Poorly lit, low-quality images can make even beautiful homes look unappealing.
We invest in professional photography, drone footage, and 360° virtual tours to ensure every listing stands out on Rightmove, Zoopla, and social media. This approach attracts serious buyers and ensures your property shines in a competitive market.
For further insight on how images influence buyer interest, visit Rightmove’s property photography guide.
5. Limiting Your Property’s Exposure
Finally, one of the most significant house selling mistakes in Chester is failing to reach enough buyers. Relying solely on one platform or a basic marketing plan means missing out on potential interest.
At SOLM Property, we take a multi-channel approach to marketing. This includes major property portals, targeted digital advertising, social media exposure, and email campaigns to our extensive buyer database. We make sure your property reaches as many qualified buyers as possible, increasing your chances of securing the best offer.
Avoid Mistakes and Maximise Your Sale with SOLM Property
Selling your home doesn’t have to be stressful. By avoiding these five common mistakes — overpricing, poor presentation, choosing the wrong agent, neglecting photography, and limiting exposure — you’ll be in a much stronger position to achieve a successful sale.
At SOLM Property, we provide honest advice, bespoke marketing, and expert negotiation to help homeowners across Chester and the North West sell with confidence. If you’re ready to take the next step, book your free valuation today or contact us to discuss your plans.