What Home Buyers Want in 2025 | Chester & North West Trends | SOLM Property
What Home Buyers Want in 2025 | Chester & North West Trends | SOLM Property
As the property market evolves, understanding what today’s buyers are really looking for can make all the difference when it comes to achieving a faster sale and stronger offers. Whether you’re selling a home in Chester, North Wales, or The Wirral, keeping up with current buyer expectations helps you present your property in the best possible light.
At SOLM Property, we work closely with homeowners across the North West to prepare properties for market success. Here are the top trends shaping what home buyers want in 2025.
1. Energy Efficiency and EPC Ratings
With energy costs still high, buyers are paying close attention to a property’s energy performance. A strong EPC rating is no longer just a nice-to-have — it’s a key selling point.
Features such as double glazing, wall and loft insulation, and modern heating systems are now high on buyer checklists. Solar panels and electric vehicle charging points also add value and appeal to environmentally conscious buyers.
In Chester and North Wales, we’re seeing growing interest in homes that offer a balance between comfort and sustainability. If your property already has good energy credentials, make sure they’re highlighted clearly in your marketing materials.
2. Home Offices and Flexible Living Spaces
Remote and hybrid working patterns are now part of everyday life, and that trend shows no signs of fading in 2025. Buyers want homes that support flexible living — particularly properties that offer space for a dedicated office, study nook, or even a converted garden room.
In Chester’s city suburbs, buyers are drawn to homes with well-designed layouts that allow for productivity and comfort. Meanwhile, in rural North Wales, reliable high-speed broadband has become a top priority for those who work remotely.
If your property has an unused room, consider staging it as an office space to show buyers how it could fit their lifestyle.
3. Outdoor Space and Lifestyle Appeal
The desire for outdoor space remains strong. Gardens, patios, and even small balconies can all make a difference when buyers compare listings. Across Chester, The Wirral, and the North Wales coast, outdoor areas that are private, low-maintenance, and well-presented tend to drive the most interest.
Adding simple touches such as planters, garden furniture, or subtle lighting can help potential buyers imagine themselves enjoying the space. Even compact gardens can feel inviting when styled thoughtfully.
4. Open-Plan and Social Layouts
Modern buyers are drawn to bright, open spaces that create a sense of flow and togetherness. Open-plan kitchens and living areas remain particularly popular among families and young professionals.
If your property has potential for a more open layout — for example, by removing a non-structural wall — it could significantly increase its appeal and value. Even if major changes aren’t possible, small updates such as lighter paint colours, better lighting, or mirrored décor can help create a spacious feel.
5. Move-In Ready and Low Maintenance Homes
In 2025, many buyers are prioritising homes that are ready to move into without major renovation work. With construction costs and materials remaining high, the appeal of a freshly decorated, well-maintained home has never been stronger.
Sellers who take time to complete minor repairs, repaint in neutral tones, and ensure everything feels fresh and modern often enjoy quicker sales and fewer price negotiations.
Preparing Your Home for 2025 Buyers
Understanding what home buyers want in 2025 can help you make smart improvements before listing. At SOLM Property, we advise our clients on the most effective updates to increase buyer interest and maximise value — from enhancing kerb appeal to showcasing energy efficiency and lifestyle potential.
Whether you’re selling a period townhouse in Chester, a countryside home in North Wales, or a family property on The Wirral, our bespoke marketing and local expertise will ensure your home stands out in today’s competitive market.
To find out what your home could be worth in 2025, book a free valuation or contact us for tailored advice.